Jumping the 3 Big Hurdles to Predictive Modeling

February 13, 2019
Custora's Head of Product Management, Jordan Elkind, discusses how retailers should think about the challenges and benefits of predictive modeling. Learn: - How to strategize preparing data for modeling, including a pre-launch checklist, data cleansing, and data transformation - How to do the modeling, including benchmarking, model validation, and maintenance - How to make the outputs useful and interpretable to the end user
Previous Video
Measuring Success: Cracking the code on marketing effectiveness
Measuring Success: Cracking the code on marketing effectiveness

Every marketing technology solution claims to "drive impact," but do they prove to you that you're better o...

Next Video
Using Customer KPIs to Uncover Business Opportunities
Using Customer KPIs to Uncover Business Opportunities

Webinar: The Rise of Instagram-Native Retail

Register Now