In this webinar, Hannah Plotkin, Customer Engagement Manager at Custora will present alongside LiveRamp’s Erin Reynolds (Partner Engagement) and Dan Buckstaff (Head of Product Marketing & Channel Engagement) on the topic of using first-party data to improve your paid media efforts.
You’ll learn about:
- What first-party data is and why it’s your most valuable resources
- How to put first-party data to use to optimize your customer relationships
- Use cases to get your mind mulling over how your marketing performance could improve with your first-party data.
If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher.