Harnessing the power of predictive analytics to improve personalization
Understanding your customers and how they evolve throughout their lifecycle is key to creating a data-driven personalization strategy that gets results.
In this webinar with customer journey optimization experts Yieldify, we'll take a look at how predictive analytics and personalization can be combined to grow revenue and improve customer lifetime value.
You'll learn how to:
1. Recognize and proactively prevent customer churn
2. Identify high-value customers, and personalize accordingly
3. Pinpoint customers with an affinity toward particular products
4. Create and use personas and segments effectively for personalization