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Why Customer Lifetime Value Matters

January 8, 2019

In this webinar, Custora CEO Corey Pierson discussed all things customer lifetime value.

You will learn:

  • What is CLV? Why do I care?
  • Ways to calculate customer lifetime value—from historical to predictive
  • Use cases, including how to use lifetime value to make better marketing spend decisions
Previous Video
Tackling Your One Time Buyer Problem
Tackling Your One Time Buyer Problem

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Kicking the Habit: Reducing Dependence on Price Promotions
Kicking the Habit: Reducing Dependence on Price Promotions

How Do You Measure Up? Announcing Customer-Centric Benchmarking

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