Why Customer Lifetime Value Matters

January 8, 2019

In this webinar, Custora CEO Corey Pierson discusses the evolution from the age of the channel to the age of the customer and how measuring and tracking customer lifetime value is central to this new age of retail. 

When you optimize around product or channel metrics without regard to the customers who are behind the metrics, you act as if all customers are equal. When you recognize the customers who think you’re a special brand, you can focus on making them feel special too.

The basis of what makes CLV your most important metric is the simple fact that there are some customers in your customer base who spend a lot more money with your business than the majority of your customers.

In this webinar, you’ll learn in more detail:

  • How to define customer lifetime value and articulate the many ways it affects your organization. 
  • The most and least effective ways to calculate CLV
  • The many use cases for what you can do with your CLV analysis once you’ve got it, including how to make higher-impact, lower-cost marketing decisions for each stage in the customer lifecycle

If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher

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