Youtube - All Videos

This Stream includes all Videos from CUSTORA's YouTube Account

  • The Most Important Customer Metric of All Time2:22

    The Most Important Customer Metric of All Time

    As with anything that you want to improve in your organization, If you care about driving loyalty, you need a metric for it. For more information, go to custora.com Compare your business to similar

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  • The New CMO  The Voice of the Customer Within the Organization0:00

    The New CMO The Voice of the Customer Within the Organization

    Custora Director of Product Nitika Sheth recently presented on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort

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  • What is Customer Equity?2:23

    What is Customer Equity?

    How does your business portfolio perform over time?

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  • CARMA 2018 Highlights1:27

    CARMA 2018 Highlights

    CARMA 2018 brought together 125+ retail brands and nearly 200 marketing leaders to learn, share, and have some fun. Learn more about CARMA 2019 at www.custora.com/carma.

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  • The Secret to a Single Customer View1:58

    The Secret to a Single Customer View

    Is your data organized for a single view of the customer?

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  • The One-Time Buyer Problem is Not a One-Person Job0:00

    The One-Time Buyer Problem is Not a One-Person Job

    Every retail marketer faces the challenge of the dreaded one-time buyer, who makes one purchase and never comes back. While heads of marketing are often held accountable for these underwhelming custom

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  • Supercharge Your Customer Journey56:13

    Supercharge Your Customer Journey

    Harnessing the power of predictive analytics to improve personalization

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  • Where Organizations Fall Short With Segmentation59:01

    Where Organizations Fall Short With Segmentation

    Custora CEO Corey Pierson will walk through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls

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  • Where Retail Organizations Fall Short With Segmentation0:00

    Where Retail Organizations Fall Short With Segmentation

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  • Powering 1:1 Marketing at Kendra Scott56:30

    Powering 1:1 Marketing at Kendra Scott

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  • How Do You Measure Up? Announcing Customer-Centric Benchmarking31:49

    How Do You Measure Up? Announcing Customer-Centric Benchmarking

    Join us as we introduce Custora's newest feature: customer-centric benchmarking across ten key metrics. Using data from 100+ retailers, we now have the ability to analyze how your organization is perf

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  • Building a Scalable Churn Prevention System58:13

    Building a Scalable Churn Prevention System

    Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: reducing customer attrition. In this webinar, you'll learn: -Why the current state of churn prevention systems are

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  • How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty31:35

    How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty

    Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss: -How the Bouqs Co, an online floral retailer, was able to use Event

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  • The Rise of Instagram-Native Retail24:10

    The Rise of Instagram-Native Retail

    Join us for Office Hours as we meet with Kate Fernandez, Director of Global Brand Marketing at Winky Lux. She and JC Goodrich, VP of Marketing at Custora, will dive deep on: -Instagram-native retail

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  • High-Value Customer  Acquisition on Social Media43:30

    High-Value Customer Acquisition on Social Media

    In this webinar, Custora Customer Strategy leads Lison Jullien and Maria Kikvidze will walk you through the step-by-step process they've used to help top retailers find and acquire high-lifetime-value

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  • Measuring Success: Cracking the Code on Marketing Effectiveness45:27

    Measuring Success: Cracking the Code on Marketing Effectiveness

    Every marketing technology solution claims to "drive impact," but do they prove to you that you're better off with them rather than without? In this webinar, we will show: - How to determine true in

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  • Jumping the 3 Big Hurdles to Predictive Modeling58:41

    Jumping the 3 Big Hurdles to Predictive Modeling

    Custora's Head of Product Management, Jordan Elkind, discusses how retailers should think about the challenges and benefits of predictive modeling. Learn: - How to strategize preparing data for mode

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  • Using Customer KPIs to Uncover Business Opportunities54:59

    Using Customer KPIs to Uncover Business Opportunities

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  • Tackling Your One-Time Buyer Problem58:49

    Tackling Your One-Time Buyer Problem

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  • Why Customer Lifetime Value Matters1:02:56

    Why Customer Lifetime Value Matters

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