In this webinar, Custora Customer Strategy leads Lison Jullien and Maria Kikvidze will walk you through the step-by-step process they've used to help top retailers find and acquire high-lifetime-value customers through social media channels like Twitter and Facebook. In this session, you'll learn:
- How to calculate customer lifetime value to identify your current high-value customers
- How to parlay these insights into a supercharged lookalike modeling campaign
- How to measure the success of high-value acquisition campaigns as early as after new customers' first purchases
If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher.