Optimizing Performance Marketing with First Party Data

February 14, 2019

In this webinar, Hannah Plotkin, Customer Engagement Manager at Custora will present alongside LiveRamp’s Erin Reynolds (Partner Engagement) and Dan Buckstaff (Head of Product Marketing & Channel Engagement) on the topic of using first-party data to improve your paid media efforts. 

You’ll learn about:

  1. What first-party data is and why it’s your most valuable resources
  2. How to put first-party data to use to optimize your customer relationships
  3. Use cases to get your mind mulling over how your marketing performance could improve with your first-party data. 

If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher

Previous Video
Custora + Bronto: Tactics for Acquiring, Cultivating, and Retaining High-Value Customers
Custora + Bronto: Tactics for Acquiring, Cultivating, and Retaining High-Value Customers

Next Video
A Look into the Future: Customer Marketing 2.0
A Look into the Future: Customer Marketing 2.0