"Remove the Risk from Big Business Decisions" with Jordan Elkind

November 1, 2019

Using customer insights and better analyses for better decisions. Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisions, such as:

  1. Should we launch a loyalty program? 
  2. What is the omnichannel demand impact of closing a store?
  3. Should we re-vamp merchandising assortments?
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