"Scaling Joy” with Glow Concept & Winky Lux

October 30, 2019

Natalie Mackey, CEO of Glow Concept (the parent company of Winky Lux) talks about the strategies and tactics her company has put in place to achieve its mission “to create joy through products, content, and experiences.” Whether it be bringing customers behind the scenes to give their input, creating the most Instagram-worthy pop-ups possible, or focusing on how to cater to high-value customers by keeping an eye on the proper product assortment, Glow Concept is absolutely laser-focused on being the happiest beauty brand in the world. 

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