In this webinar, Custora CEO Corey Pierson walks through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls Corey will elaborate on include:
- Overspending on qualitative behavioral surveys with no way to use the glut of information other than inspiration
- Misconceptions in the debate between segmentation and 1:1 personalization
- The friction points that prevent people from testing their segmentation approaches
- The inability to operationalize a test and learn environment
If you want to listen to this conversation on the go, subscribe to the Custora Time podcast for audio-only webinar replays on all major podcast platforms: iTunes / Spotify / Google Podcasts / Stitcher.