Your Behavioral Playbook
Custora and Bounce X discuss how you can build marketing campaigns using a single-customer view.
Most Recent Videos
58:13Building a Scalable Churn Prevention System
Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: reducing customer attrition. In this webinar, you'll learn: -Why the current state of churn prevention systems are
31:35How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty
Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss: -How the Bouqs Co, an online floral retailer, was able to use Event
24:10The Rise of Instagram-Native Retail
Join us for Office Hours as we meet with Kate Fernandez, Director of Global Brand Marketing at Winky Lux. She and JC Goodrich, VP of Marketing at Custora, will dive deep on: -Instagram-native retail
43:30High-Value Customer Acquisition on Social Media
In this webinar, Custora Customer Strategy leads Lison Jullien and Maria Kikvidze will walk you through the step-by-step process they've used to help top retailers find and acquire high-lifetime-value
45:27Measuring Success: Cracking the code on marketing effectiveness
Every marketing technology solution claims to "drive impact," but do they prove to you that you're better off with them rather than without? In this webinar, we will show: - How to determine true in
58:41Jumping the 3 Big Hurdles to Predictive Modeling
Custora's Head of Product Management, Jordan Elkind, discusses how retailers should think about the challenges and benefits of predictive modeling. Learn: - How to strategize preparing data for mode
54:35How Customer-Centric Reporting Is Transforming the C-Suite
In this webinar, you'll learn: -How customer lifetime value can be used for annual revenue and profit forecasting -How retail executive teams are using customer-centric KPIs to understand the true h
59:49Custora + Bronto: Tactics for Acquiring, Cultivating, and Retaining High-Value Customers
38:37Digital Retail: the (R)Evolution
Eloquii's CEO Mariah Chase shares her prediction for the future of retail.
34:42Bringing the Lens of Customer Intelligence to the Executive Table
CARMA 2016 Lauren LaCascia, LOFT
56:19Building a Predictive Churn Prevention Program
